How To Sell A Blog For $30,000

November 13, 2018 by

The very first blogging success I had resulted in an exit for $30K cash, up front. It was a life changing moment.

For others more experienced in this space, you might think… that’s peanuts. And I get that. At my day job, I work with a lot of content businesses that can potentially exit for 8 figures.

So… my tiny $30K exit is nothing in comparison to that.


For me personally, it was one of the greatest achievements in my lifetime. Not only did it prove to me that I can make this blogging thing work, it also paved a clear roadmap in my head of what it is I want to do with my life.

I want to blog. Full-time. Because blogging is an awesome way to earn a living.

How to sell a blog for $30,000

Selling a blog for $30,000 is actually not extremely difficult.

First, you have to understand how the valuation of blogs work.

VALUATION OF BLOG = Monthly income x 30.

So you take whatever you make per month (in profit) and multiply that by 30.

It is not always a 30x multiple, but that has become the average these days. In the past, it used to be something like 15-20x. So valuations of blogs have come a long way, and it’s become much more profitable for bloggers to start blogs.

$30,000 = $1000 x 30.

So to sell a blog for $30,000, you really only need to make $1000/month. Yes, that’s a lot higher than most people have ever grown a blog to. But it’s not a crazy number, right?

A $1000/month blog is not a crazy big business. There are people making $10,000 to $100,000 per month with their blogs. Those are some crazy numbers, and that’s what my next goal of blogging is – to hit this “crazy” number.

Why am I telling you this?

The reason I’m telling you this is because a surprisingly large number of people don’t know how the valuation of blogs works.

When I tell people I sold a blog for $30,000, they don’t think of it as me selling a $1000/month blog. They think of it in terms of the sale price instead of how much it was making when it was sold.

A blog’s value and how much it can be sold for is monthly profits x 30. It’s what makes blogging so profitable. You’re building an asset, not just an income-source.

The blog acts as an income-source on the front end. On the back end, it slowly builds and builds into a large asset due to this multiple that is added on in the event of a sale.

So, hopefully, this article was able to put some perspective on how much more possible it is to build and sell a blog for 5 to 6 figures.

The monthly income you grow it to doesn’t need to be that high in order for it get a high valuation.

So far, I’ve only sold one blog for this amount.

$30,000 was a life-changing amount of money for me to receive at once. That’s more money that I’ve ever seen come from one single pay check!

With Budgeting Blogger, my goal is to 10x that achievement.

I’m taking what I learned, and everything I know, and pouring it into this blog.